Cloud Computing Journal: Death of the Traveling Salesman Problem

29 June, 2010

Cloud computing, try and buy, and why more IT staff are playing golf

A seeming paradox exists today in most software vendors. It goes something like this:

Our product is hard to explain, demonstrate, and sell. So we need to hire more salespeople to help sell it. But salespeople are expensive, so we don't want them to spend too much time with each customer. But customers want to try the product before buying - and our product is hard to explain, demonstrate, and sell...

The paradox: how to simultaneously have and avoid having salespeople interacting with customers.

...The questions: how to resolve the paradox, is Cloud Computing the universal remedy, and what's behind the comment about IT staff playing more golf?

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