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rsa cybersecurity

Trade Shows Don’t Deliver ROI? It’s Time to Move On To Cloud-Based Cybersecurity Demos

By Danielle Arad - January 23, 2017

RSA would be a great place to start. In the run-up to this year’s RSA Conference, we wanted to ask whether cybersecurity tech companies need to refresh the way they demo their technology at industry trade shows and events. Despite…

The End of the Travelling IT Salesperson

Are You Still Doing On-Premises IT Sales Demos?

By Danielle Arad - December 15, 2016

IT Sales Engineers of the world: Do you like spending your time waiting for delayed airplanes? Do you enjoy travelling hundreds of miles to present your product to leads you suspect are never going to convert? Is it okay for…

Must-Have Metrics to Evaluate Sales Engineers' Performance

Must-Have Metrics to Evaluate Sales Engineers’ Performance

By Danielle Arad - November 17, 2016

Sales engineers are a valuable asset to the sales team, no question about that. But just how valuable? We usually use various metrics to evaluate employees and determine insightful KPIs to measure and improve performance. But when it comes to…

9 Tips for Sales Engineers to Master the Art of Presentations

9 Tips for Sales Engineers to Master the Art of Presentations

By Danielle Arad - September 20, 2016

What’s the million dollar question? Well, there are a couple… but for now let’s focus on one: What makes a brilliant sales engineer? The simple answer is a combination of sales skills and technical knowledge of your product. But in…

How to Knock Down Your Potential Customers with a Killer Tech Sales Demo

How to Knock Down Your Potential Customers with a Killer Tech Sales Demo

By Danielle Arad - August 22, 2016

Let’s assume you’re an awesome sales engineer! But is that enough to make a successful sales demo? Let’s face it- You guys probably have the hardest job on the sales team. You have to have domain and product expertise, you…

Sales Technologies: Are They Just a Waste Of Money?

By Danielle Arad - June 8, 2016

Are Sales Technologies Just a Waste of Money? Not all technological leaps are leaps forward. Some can even be deceiving in their alleged benefits to business and mankind. Take lead for example. It was once widely and cheaply used in…

How to Be a Great Salesman

How to Be a Great Salesman?

By Danielle Arad - June 1, 2016

3 Habits of Successful Sales Engineers “How does Bob do it?” you ask yourself. He’s been outperforming you and all the other sales engineers for years now. What’s he got that you don’t? Well… probably nothing. Being a successful sales…

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