CloudShare Blog

Ask the head of any department in your company which team is the most critical to the bottom line. Each will tell you – with absolutely valid reasoning – that without their group’s stellar performance,…

When you sell a powerful, impressive, well-designed software product with broad applications, you can target thousands – if not tens of thousands – potential customers around the globe. And for enterprise sales, in particular, this…

Enterprise software sales are not for the timid, lazy or impatient: Sales cycles are long, the process is expensive, the customers demanding, and after all that, it involves a painfully high risk of failure. In…

7 Metrics You Should Be Tracking Now This quote by Harley Davidson’s president, John Russel, should hang on the wall of every executive concerned with customer retention: “The more you engage with customers, the clearer…

Earlier this summer, we took advantage of the brief dip in COVID frenzy to meet in person with a terrific community of sales engineers at the SENY 3-year Anniversary Celebration in New York. Like so…

First things first Before getting to the actual performance of your sales demo, let’s review a few core assumptions that any veteran salesperson will rely on when it comes to demo best practices: 1.   Do…

Have you ever found yourself browsing for business software, but struggled to work out if a solution was right for you? You might have felt unsure if a system was designed for your company’s size,…

It’s not easy running an IT department at a large medical organization these days, and the job is not getting any easier. Hospitals represent a prime target for cyberattacks for a variety of reasons: Medical…

Meet Karen, a salesperson who has been working on a prospect for the past month. After sending emails, an initial phone call, and a white paper, the customer is ready to view your software. But…

Organizations everywhere have discovered the importance of putting their customers at the center of everything. In this new, customer-centric paradigm, customer experience (CX) is key. However, to make it a success, businesses need to put…

One of the lasting legacies of the COVID-19 pandemic will be the normalization of remote working. In fact, today, it’s not uncommon for the majority of your daily dealings, both in and out of work…

For many software businesses, helping customers get the most out of their technology can feel like a battle. You need to overcome resistance to change, use smart tactics to promote the technology, and expand the…