A Recipe for Technology Sales Success this Thanksgiving Season

Success in sales is often about making a prospect’s life easier. If you can do that significantly, you’ll not only have their gratitude, you’ll likely close new business. When it comes to complex purchases like technology, Gartner CEO reports there are typically seven decision-makers to convince, covering at least three different functions. Average tech buyers…
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It’s National Clean Your Refrigerator Day

5 simple steps to toss inefficiencies and reboot your team to kick off 2019 clutter-free Are you scared to open your training department’s fridge? We all know that feeling. You peer inside, size up the month-old lasagna, the mystery meat that’s grown a layer of fuzz. How can you deal with all of it? You…
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Avoid Getting Burned by Churn With Our New E-book

Regardless of the size of your software as a service (SaaS) solution, customer retention is top of mind for every sales team. Smaller, low cost solutions mean it’s easier for customers to make the decision to come on board, but it’s also a quicker decision for them to cancel. In these cases, maintaining customer volume…
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A Halloween Tale: The Sales Demo Spell

Halloween, we all know, is a magical night. To some it brings treats, to some it brings fright. The same can be said of technology sales. Demos and POCs do hold their travails.
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Webinar: How to get the best out of your SE team – New tools and insights

How can you build a great sales engineering dream team? And once you’ve built it, how can you prove it’s great? We know you’re up against a ton of challenges. You’re under pressure to staff a dream team of sales engineers who know the product inside and out and understand your potential clients’ technical requirements. And you…
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Learn by doing: Top takeaways from the Learndot, Atlassian and CloudShare webinar

There are two reasons we love webinars. One, they let us respond interactively in real time to questions. Secondly, they harness the excitement of sharing the customer success of our Virtual IT Labs solution. But more importantly, they give us a chance to listen to training challenges, which helps us be more responsive and insightful about the…
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CloudShare Wins Best Software-Defined Infrastructure Product at the Cloud Excellence Awards 2018

CloudShare is honored to win Computing’s 2018 Cloud Excellence Awards in the category of Best Software Defined Infrastructure Product. The Computing awards recognize solutions and services within the cloud industry in 20 categories. Judges evaluated companies across a range of differentiators including innovation, ease of use and performance. It’s exciting for us to earn this industry recognition,…
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Webinar: Squad goals – How to Prove the True Value of a Sales Engineering Team

Updated: Oct 18, 2018 Is your sales engineering team under appreciated and under-funded? Are you worried it will be the first budget to get cut? Organizations often know they need technical sales support but struggle to win the budget and resources needed to build a stellar sales engineering team. It comes down to two main…
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Built for Success: How Customer Success Teams Boost Your Bottom Line

People often use customer service and customer success interchangeably in conversation. Remove “customer” from the phrases and you’ll see the difference – service versus success. Customer service is a support function that resolves an issue, such as reacting to a problem on an inbound call. Customer success is proactive; leveraging opportunities to foster an ongoing…
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Five tips so your demos don’t derail deals

You’ve been working with the prospect for months, and, finally, the prospect has set a time on her calendar to see a demo. This is the meeting on which everything hinges. The demo needs to be flawless. Here are some tips to help you kill it on the big day, impress the socks off the…
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Why Virtual IT Labs Should Be in Your SalesTech Stack

By the time B2B sales engineers sit down with modern prospects, those buyers are typically 57% of the way to making their purchasing decisions. With product information, user reviews and third-party assessments readily available online, the mantra of sales is no longer “always be closing,” which has been “the way” in sales since the beginning…
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3 Corporate Training Mistakes That Keep Your Department Sweaty, Stressed & Small

It’s the middle of the year, and you’ve got an assessment coming up, and you know it can affect what your department can do next year. If you’re like many heads of corporate education and training, you’re probably overextended and sweating from stress, even in air-conditioned rooms. But it doesn’t have to be this way….
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