[Infographic] The Keys to Executing Effective Sales Enablement

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A Halloween Sales Tale: The Terrifying Black Box

The hour was late when she unlocked the door, Like yesterday evening and each one before. The wind outside howled and wrought its disorder, Sounding much like her boss at the end of the quarter. “Our numbers are low, the sales cycle too long, Demos take an eternity and still come out wrong. It’s a…
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10 Sales Resources to Help You Close 2019 with Momentum

At this time of year, many countries turn back their clocks to gain extra daylight. CloudShare wants to give busy sales pros some time back as well by lending a hand with research. The following is a curated set of articles and other materials we’ve found to strengthen your strategy and help you close 2019…
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Webinar Recap: How to Maximize your SE Salary

It’s no secret that sales engineers make good money, especially on a commission-based salary structure. However, it takes hard work and smarts to make it in the SE world. Not only do you have to have the technical stuff down pat, but you need to know what the customer’s needs are and how to meet…
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10 Sales Engineering Experts You Should Be Following on Twitter

A piece of popular business advice you’ve probably heard before is, “who you spend time with is who you become.”  When you surround yourself with successful people and hear about what they’re doing, you’re more likely to succeed yourself. The field of sales engineering is a complex and competitive landscape. While you probably won’t meet…
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How to Make Automated Sales Demos Work for You

Sales demos are a vital step in the marketing process. Nowhere else does a seller have the opportunity to speak with a customer personally and take an individual approach to the sale. If you work for a sales department, you’ve likely put plenty of effort into perfecting a sales demo, from scheduling meeting times with…
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10 Articles to Help Sales Leaders Cure Those End-of-Summer Blues

Boom. It’s the beginning of September, and, just like that, summer is about to say “goodbye.” As a sales leader, you’ve most likely spent the summer cultivating relationships with leads or perhaps even playing the game of tag while prospects (and hopefully you!) took well-deserved vacations during the hot summer months. While the sluggish feeling…
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Is the Demo Dead? Four Sales Engineering Experts Weigh In [eBook]

One thing leads to another… In this case, the “one thing” was a webinar we conducted with sales engineering expert and author John Care. John presented valuable insights on the changing role of the sales engineer. Great stuff. If you missed it, you can watch The 2024 Sales Engineer webinar with John Care here. After…
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The 2024 Sales Engineer Webinar: John Care on the Future of Technical Sales

On May 28th, we had the pleasure of hosting John Care. For those not yet familiar, John is managing director of Mastering Technical Sales, author of two books on the subject – with a third on the way – and has been on both sides of the management desk as a C-level exec and sales…
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11 Sales Enablement Communities & Influencers to Follow

Whether you’re a sales engineer, sales executive or entry level rep, today’s B2B sales professionals have quite the challenge: Increased competition, smaller attention, plus the average customer is already 70% of the way through the decision-making process before ever engaging a sales representative, according to research from Demand Gen Report. No pressure, right? Luckily, today’s…
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Upcoming Webinar: Sales Engineers to Get a Look at their Future

Where will you be in five years? Wouldn’t it be great to know how your career will evolve so you can set yourself up for success? Particularly in technology, where change is constant and fast? If you’re a sales engineer (SE) and wondering what the future holds, you’re in luck. On May 28 at 1…
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12 ways to chart a successful career in sales engineering

The tech industry is booming. The global technology industry will reach $5 trillion by the end of this year, according to IDC, with CompTIA anticipating tech growth that could exceed 6 percent. With that rate of expansion, companies will need to fill millions of job openings over the next few years, and few will be…
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