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Finding the right touch in no-touch software sales

What’s the new normal in business? With companies reopening, we’re about to find out. COVID-19 disrupted so much, but at the same time, some of the changes companies quickly adopted have shown promise. Remote productivity myths have been shattered. Cost savings have already raised eyebrows. It’s clear many of these temporary adjustments are going to…
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Webinar recap: Analyst insights on changes in software sales and 7 tips for virtual success

When COVID-19 brought world travel to a halt, selling software suddenly became much harder. Face-to-face has always been crucial because understanding complex technology takes education and hand-holding, whether it’s done in a conference room, at a trade show or across a restaurant table. That’s no longer possible in this age of no-touch software sales. The…
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The Cost of Sales Engineer Training for Employees

How does your company approach sales engineer training? Employees serve as the lifeblood of your business, ensuring it can continue to run and generate revenue. But as your best-performing assets retire or switch jobs eventually, you will have to hire recruits at some point. Your veteran sales engineers often hold valuable institutional knowledge that is…
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How Cloud-Based Product Demos and POCs Increase Sales for Software Vendors

Why Online Demonstrations and POCs matter Excellent sales execution is a key success factor for organisations today. In high value / low volume B2B software businesses sales execution is probably the most important factor in defining winners and losers. But superior sales execution requires organisations to digitally transform their traditional sales operations to better support…
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Keeping IT Training and Sales Personal in an Age of Social Distancing

Trade shows, instructor led training, user groups, physical sales presentations. Just like that, traditional in-person opportunities long relied upon for teaching and selling technology are on-hold, and many practices will likely change for good. But make no mistake, nothing could entirely replace personal, face-to-face contact, particularly when you’re attempting to explain complex solutions and precise…
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Zoom is a beautiful thing; virtual labs are gorgeous. So reach out and touch someone.

“Reach out and touch someone.” Remember that epic slogan? I’ve seen it credited to American Telegraph & Telephone (AT&T) as well as the “Baby Bells.” Researching its history, even though it was most popular in the 1970s and 80s, its roots can be traced back to the 1920s. I offer as evidence this featured snipped…
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A Business Acceleration Cloud Fairy Tale

Here’s a fairy tale about a young sales engineer who made millions running virtual POCs online, Enjoy! February 26th is Tell a Fairy Tale Day! Don’t worry, CloudShare has you covered. Here’s one you can tell your kids. Once upon a time, a young woman was kidnapped. She was locked away in a tower by…
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7 Technical Sales Engineer Training Topics that Drive Better Business Results

This post was originally published on July 7, 2018 and updated Feb 4, 2020. As a wider range of technologically sophisticated products comes on the market, the demand for sales engineers is projected to grow 7 percent from 2016 to 2026, according to The U.S. Department of Labor’s Bureau of Labor Statistics Occupational Outlook Handbook….
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9 Metrics to Help You Build a More Effective Sales Engineering Team [eBook]

Sales engineers are technical product experts tasked with helping qualify, close, and renew relationships with customers. The actual job varies from company to company or even product to product. The job title also varies. Your company may use the title “presales engineer” or “solution engineer” or something similar. In addition to having various responsibilities and…
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The Best Formula for a Successful POC Starts with The Cloud

This post was originally published on March 27, 2017 and updated December 24, 2019. By now this is a known, universal cause for frustration – both for customers looking for IT solutions and for vendors looking to demonstrate their solutions. Producing a successful cloud proof of concept has become a matter of interpretation, with too…
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Analyze this: 5 ways data can help build super sales engineers and teams

You may have recently read our CEO’s prediction that 2020 will be the year of the sales engineer (SE). Once considered the person who was simply “there to run the demo,” we now see enterprises with hundreds, even thousands of SEs. What’s behind their growing influence? Whether it’s the latest software as a service (SaaS)…
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4 Sales Demo Tips That All Enterprises Should Be Using in 2020

Sales. It’s that one area that can make or break even the best products and services. Sales demos are a useful tool that many software companies rely on to showcase what their product can do. Today, the sales process is driven by customer experiences. The outdated traditional sales demonstration isn’t as effective as it used…
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  • " With CloudShare, we have scaled the business without having to give another thought to the platform we’re running on. "

    Kevin Streater - ForgeRock
    VP ForgeRock University
  • " CloudShare provides Check Point’s global pre-sales community with a cloud-based system to deliver engaging product demonstrations to our customers and partners. The system enables our sales engineers to demonstrate how the full set of Check Point’s Gen V technologies operate in multiple use cases – network, cloud, endpoint and mobile – with nothing more than a simple laptop and Internet connection. "

    Avi Rembaum - Check Point Software Technologies
    VP Security Solutions
  • " A few years ago... there was no training because we didn't have the infrastructure available. We now have over 4,000 environments set up during the last year and over 21,000 hours of run time so the scale is unbelievable and we just see this growing. "

    Viggy Book - Tufin Technologies
    Director of Training
  • " We started using CloudShare for our dev environments, and now we use them for our QA labs as well. We have all the resources we need – whenever we need them. "

    Amit Lohogaonkar - Alliance Life Sciences
    Lead Architect
  • " We spin up environments on CloudShare to perform regression and ongoing tests. With the API, we’ve been able to automate much of what we used to do manually. "

    Steve Rice - Smart Logic
    Senior Technical Consultant
  • " With CloudShare, we spin up ready-made templates in minutes. We are able to meet our customers’ needs more efficiently and we’ve cut our troubleshooting time by over 20%. "

    Avi Karnon - MuleSoft
    VP Global Support
  • " We can now confidently use an environment that stimulates a company with multiple sites, multiple separate networks at each site, and redundant internet connections. "

    Robert Lillywhite - Sophos
    Global Technical Enablement Manager
  • " The fact that students can access their environments during instructor-led training and on their own, has made for an effective learning experience for students and educators. "

    Shaundra Bruvall - InnoTech College
    Program Delivery Coordinator
  • " We passionately believe that practical hands-on experience is vital to aiding understanding and retention of the material by learners. I would go as far as to say that the vast majority of learners taking technical training require practical hands-on activities to form a cler understanding of a topic. "

    Robert Lillywhite - Sophos
    Global Technical Enablement Manager
  • " CloudShare is a game changer when it comes to saving time and overhead costs for class setup. I have one central administrator account from which I can add users and take care of any issue, as well as get usage reports for any student. "

    Shaundra Bruvall - InnoTech College
    Program Delivery Coordinator
  • " As we continue to move more and more to the cloud, it’s partnering with innovative companies like CloudShare that will get us where we need to go. "

    Alan Boehme - Innovation P&G
    Global Chief Technology Officer and Vice President of Information Technology

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