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9 Tips for Sales Engineers to Master the Art of Presentations

(Last updated in March 2021) What’s the million-dollar question? Well, there are a couple… but for now let’s focus on one that we can ask a lot: How to be a successful sales engineer. The…
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7 Technical Sales Engineer Training Topics that Drive Better Business Results

This post was originally published in July 2018 and updated in April 2021. The demand for sales engineers is projected to grow 7 percent from 2016 to 2026, according to The U.S. Department of Labor’s…
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Sales Enablement Tech: What Are The Real Costs of Failing To Adopt It?

Here’s the deal. Experiences are the key to any successful sales enablement strategy. Why? Because successful customer interactions are all about the experience—how they engage with your sales process, the information you share, and the…
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What’s the Difference Between Sales Readiness vs. Enablement?

Picking up on a tremendous amount of business jargon can be an intimidating aspect of becoming a professional. What makes it even worse is how so many terms seem so interchangeable and similar. Don’t ignore…
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Differences Between Sales Training Vs Sales Enablement

What a sales department does is simple: it aims to boost revenue by improving sales performance and building client loyalty. However, exactly how it achieves these goals is a more complicated matter. There are several…
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Cyber Security Sales Training: The Future of the Industry

Every industry implements sales training. The more complex the industry, the more difficult it is to network—and the more critical sales training is. Sales training isn’t just endless slideshows and technical documents. Sales training requires…
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How Do the Big Retailers Turn Black Friday into Serious Sales? 

It’s everyone’s favorite shopping holiday– Black Friday! While traditionally, Black Friday was reserved for in-store discounts, and Cyber Monday continued the deals online, over the past decade Black Friday Retailers have thrown the rulebook out…
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Make it easier for partners and resellers to sell and promote your software with next-gen partner programs

Partner programs just make sense, don’t they? For many businesses, creating relationships with resellers, service providers and strategic partners is a cost effective way to gain access to an established customer base who already has…
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Next Gen Demos – Test Drive is the New POC

Making sales is all about ensuring the prospective customer journey is as easy and streamlined as possible. And yet, there is inherent friction in the current process of moving customers from marketing to sales through…
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Software Updates Don’t Wait Around – Why Should Your Sales Teams?

Infinidat Revolutionizes Sales with Immediately Accessible Templatized Versions of the Latest Product Releases Leonardo da Vinci said that “Art is never finished, only abandoned.” There’s an expression in the software development world that mirrors that…
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Must-have Tools for Every Field Salesperson Who’s Suddenly Found Themselves Benched

So, you’re a sales manager, or an experienced enterprise salesperson, and you know field sales like the back of your hand. You’re used to going out on the road, going to trade shows, finding leads…
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LinkedIn State of Sales 2020: Navigating Change and Selling Virtually

LinkedIn recently released the U.S. edition of its State of Sales Report 2020. The highly anticipated annual study takes a deep, informative look at various emerging and sustained sales trends. Now in its fourth year,…
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    Kevin Streater - ForgeRock
    VP ForgeRock University
  • " CloudShare provides Check Point’s global pre-sales community with a cloud-based system to deliver engaging product demonstrations to our customers and partners. The system enables our sales engineers to demonstrate how the full set of Check Point’s Gen V technologies operate in multiple use cases – network, cloud, endpoint and mobile – with nothing more than a simple laptop and Internet connection. "

    Avi Rembaum - Check Point Software Technologies
    VP Security Solutions
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    Viggy Book - Tufin Technologies
    Director of Training
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    Amit Lohogaonkar - Alliance Life Sciences
    Lead Architect
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    Steve Rice - Smart Logic
    Senior Technical Consultant
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    Avi Karnon - MuleSoft
    VP Global Support
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    Robert Lillywhite - Sophos
    Global Technical Enablement Manager
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    Shaundra Bruvall - InnoTech College
    Program Delivery Coordinator
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    Robert Lillywhite - Sophos
    Global Technical Enablement Manager
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    Shaundra Bruvall - InnoTech College
    Program Delivery Coordinator
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    Alan Boehme - Innovation P&G
    Global Chief Technology Officer and Vice President of Information Technology