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Has the Demo Died?

Four Experts Weigh-In On the Past,

Present and Future of Sales Engineering

We interviewed four noted experts in sales engineering and software sales and assembled an eBook packed with valuable insights, including:


  • The Future of Technical Sales — featuring John Care
  • The Power of Discovery Skills — featuring Peter Cohan
  • To Demo or Not to Demo — featuring Rich Chiarello
  • Engineering Your Audience to Death — featuring Rob Falcone


Learn more about the skills needed to excel in the SE profession, trends in technical sales, and above all, the need to adapt a consultative approach as a pathway to success.  

Experts reveal where sales engineering is going.

Accelerating full business lifecycles for thousands of worldwide enterprises, including: