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Has the Demo Died?

Four Experts Weigh-In On the Past,

Present and Future of Sales Engineering

Experts reveal where sales engineering is going.

We interviewed four noted experts in sales engineering and software sales and assembled an eBook packed with valuable insights, including:


  • The Future of Technical Sales — featuring John Care
  • The Power of Discovery Skills — featuring Peter Cohan
  • To Demo or Not to Demo — featuring Rich Chiarello
  • Engineering Your Audience to Death — featuring Rob Falcone


Learn more about the skills needed to excel in the SE profession, trends in technical sales, and above all, the need to adapt a consultative approach as a pathway to success.  

Accelerating full business lifecycles for thousands of worldwide enterprises, including: