Is your sales engineering team under appreciated and under-funded? Are you worried it will be the first budget to get cut? Organizations often know they need technical sales support but struggle to win the budget and resources needed to build…
CloudShare Blog
People often use customer service and customer success interchangeably in conversation. Remove “customer” from the phrases and you’ll see the difference – service versus success. Customer service is a support function that resolves an issue, such as reacting to a…
You’ve been working with the prospect for months, and, finally, the prospect has set a time on her calendar to see a demo. This is the meeting on which everything hinges. The demo needs to be flawless. Here are some…
By the time B2B sales engineers sit down with modern prospects, those buyers are typically 57% of the way to making their purchasing decisions. With product information, user reviews and third-party assessments readily available online, the mantra of sales is…
It’s the middle of the year, and you’ve got an assessment coming up, and you know it can affect what your department can do next year. If you’re like many heads of corporate education and training, you’re probably overextended and…
Enterprise employees typically use multiple applications and technologies during their work days, with each requiring user authorization and authentication to maintain security. The single sign-on concept was born out of the desire to streamline this process across multiple applications, making…
Customer success initiatives are largely built on the following hypothesis: companies that invest in their customers’ success reach higher levels of customer satisfaction, which in turn becomes a driver of profitability through customer retention. This hypothesis is based on multiple…
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