There are many figures we could suggest here, but knowing how much to spend on your training and customer support will vary. However, there are certain figures to think about.

Essentially, any budget should balance between money coming in versus the money going out. So, a good place to start is knowing your average revenue per customer and creating a revenue forecast to see what income you can expect in 2023. Then, you should look at costs.

Calculating revenue forecast

First, calculate your Average Revenue Per User (ARPU). To do that, you'll need to know the total revenue in a specific time period and divide it by the number of users in that time period.

Then, multiply by your acquisition/retention assumptions to find your revenue forecast (expand this for the year to get more accurate figures for your forecast in 2023)

* Don't forget to factor in additional costs. Take a look at our Step-By-Step Budget Tutorial included in your Budget Kit.

Calculating customer acquisition costs (CAC)

*Though it's difficult to pinpoint your organization's exact cost per customer, according to Forrester, the maximum cost for customer training can reach up to $25K per client, with the average customer training costs ranging around $6K per client.

To calculate your CAC, divide all all the money spent on acquiring your customers by the number of customers acquired when the money was spent. See examples in our Step-By-Step Budget Tutorial, included in your Budget Kit.

Calculating your expected ROI

Take the estimated income from your revenue forecast and subtract the estimated costs. Take that number and divide it by the costs and multiply by 100. To see specific examples, follow the Step-By-Step Budget Tutorial included in your Budget Kit,