Customer education has become a competitive differentiator. In today’s B2B software market, features alone rarely close a deal. Customers are evaluating how well a company helps them succeed after purchase.
Strong onboarding, training, and support not only accelerate time-to-value but also drive product adoption and long-term retention.
To deliver that kind of experience at scale, businesses need the right technology. Customer training tools make it easier to create engaging content, deliver it through the right channels, and track its impact with measurable results.
So, which solutions should you choose? Here are five of the best customer training offerings available in 2025.
The software used to support customer training includes learning management systems, messaging platforms, content authoring tools, and virtual hands-on labs.
Choosing the right solution means considering how both the platform and vendor align with your needs.
Five Top-Tier Online Customer Training Solutions
For both customer success and customer service, training software is more important than ever. You need a way to streamline content creation and delivery at scale while also measuring results. Here are a few solutions that will help you do just that.
Arlo
Arlo is a cloud-based platform with built-in authoring tools, automated registration and payments, and live event support. It’s purpose-built for customer education across multiple formats, including virtual, blended, and self-paced training. The software also includes an intuitive, template-based website builder and AI-powered course creation.
Articulate Storyline 360
Articulate isn’t strictly a customer training platform. Instead, it’s an all-in-one solution encompassing customer education alongside onboarding, compliance, sales enablement, and skills development. The software’s big selling point is its ability to quickly spin up intuitive, collaborative training content thanks to its powerful, integrated AI assistant.
Loom
Loom is an intuitive AI-powered messaging solution that allows you to instantly record and share video with customers and prospects. In addition to integrating with tools like Salesforce and Calendly, it also features built-in video analytics and auto-personalization. Customer success reps can apply custom branding to videos supporting embedded links, making the platform ideal for sharing quick guides and walkthroughs.
Document360
Document360 makes it easier than ever to maintain self-service resources for your customers. Through its user-friendly interface, you can build everything from API documentation to product manuals. Better yet, any knowledge base created through Document360 is searchable on demand thanks to built-in AI with real-time indexing and category filtering.
Skilljar
Skilljar is a learning management system (LMS) designed to help businesses transform customer training content into full-fledged experiences. Rather than one-to-one training, it’s intended to support the creation of branded customer portals that provide access to everything from product onboarding to certification. The platform also offers adaptive learning pathways and multiple monetization options alongside comprehensive analytics.
Choosing the Right Software for Your Customer Training Needs
Every business’s training needs are different. With that in mind, there are a few questions you’ll want to ask when evaluating a new solution:
What training outcomes matter most, and does this software help me achieve them?
How will I measure success? Does the platform provide the necessary analytics functionality?
What tools do I need this platform to integrate with?
What’s the user experience like on the administrative side?
Does the vendor have experience working within my industry?
What does setup and implementation look like? Does my team have the bandwidth for it?
What sort of accessibility requirements does my audience have? Does the platform provide them?
What do people have to say about the vendor?
Customer Education and Customer Success Go Hand-in-Hand
Choosing the right training software is only part of building an effective program. True customer success comes from combining the right tools with a clear strategy and a team equipped to scale education across the customer lifecycle.
The best platforms don’t just deliver content. They create engaging experiences that help customers realize value faster and unlock new opportunities for growth.
CloudShare’s virtual hands-on labs go beyond traditional learning tools, giving your customers the ability to explore products in safe, interactive environments that mirror real-world use cases. Whether for onboarding, certification, or ongoing training, CloudShare helps you deliver learning that sticks.
If you’re ready to make customer education a cornerstone of your success strategy, start with our comprehensive customer training guide, then book a call to see how CloudShare can power your program.
Customer training tools are specialized solutions that support the creation, management, and delivery of customer education content. This isn’t strictly limited to product onboarding, and may also include certification programs, skill development courses, and monetized training.
What are the benefits of using customer training tools?
Customer training tools, particularly those that leverage AI, can significantly reduce the length of time required to create training and onboarding content. When used for onboarding, they can increase product adoption, reduce time-to-value, and minimize churn. Businesses can also unlock new revenue streams by creating and monetizing learning programs.
How do customer training platforms improve product adoption?
Customer training platforms help businesses develop more engaging, interactive onboarding experiences that allow customers to explore a product and its features directly, a key advantage over static manuals and knowledge bases.
What’s the difference between customer training software and an LMS?
Learning management systems help businesses develop, distribute, and maintain educational content. They typically also include user management and assessment functionality. Customer training software, meanwhile, is a broad category that encompasses any solution used to onboard and educate clients and prospects, including LMS platforms.
Can AI tools personalize customer training experiences?
Using AI tools for customer training supports personalized training at virtually any scale through automated content recommendations, dynamic learning paths, and instant feedback.
Which industries benefit most from customer training platforms?
Any industry that requires scalable onboarding and ongoing customer education can benefit from a customer training platform. That said, the industries that benefit most include Software-as-a-Service (SaaS), healthcare, financial services, education, and manufacturing.
