12 ways to chart a successful career in sales engineering
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The tech industry is booming. The global technology industry will reach $5 trillion by the end of this year, according to IDC, with CompTIA anticipating tech growth that could exceed 6 percent. With that rate of expansion, companies will need to fill millions of job openings over the next few years, and few will be as critical to their success as the sales engineer (SE).
Why are CEOs so eager to hire SEs? Simply put, because they need to sell to customers, and no one is better at selling technology solutions than a strong SE. Their unique skill set merges deep technical knowledge with business savvy, and that rare combination makes them among the most powerful revenue-generating roles in any organization.
An SE knows a product’s technical details cold and can also effectively communicate their value. They understand the business problems their customers face, and, thanks to their tech expertise, they know exactly how to solve them. They’re the salesperson’s anchor, the product manager’s confidante, and, when SEs are totally on their game, and the entire company is lifted.
“The CIO, CSO and CTO often find greater value in the SE than the salesperson – they build trust faster.”
– John Care, author of “Mastering Technical Sales: The Sales Engineer’s Handbook”
Our new eBook, “Raise the Sales! Twelve Ways to Chart a Successful Career in Sales Engineering,” provides you with concrete tips that you can start using immediately to accelerate your SE career.
We’ve drawn on the knowledge and experience of industry veterans like author, John Care to show you how to:
- Better understand your role so you can advance your career faster
- Plan a sales call and demo for maximum impact
- Overcome customer fears to build a case for change
Ready to embark on your SE journey to career success? Download the eBook here!
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