Thought Leadership

5 Ways to Increase Manufacturing Productivity Through Software

If nothing else, the past several years have underscored the importance of productivity and efficiency for the manufacturing sector. Between supply chain disruptions, fluctuating demand, economic uncertainty, labor shortages, and climbing costs, manufacturers have had…
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Terrible Product Demo Fails

Thought Leadership

3 Terrible Product Demo Fails (and How to Avoid Them)

A product demo can be make or break for a brand. It cuts through sales messaging and marketing jargon to ask the most pertinent question: Why don’t you try it for yourself? The best instances…
revenue operations revops

Thought Leadership

The What, Why, and How of Revenue Operations (RevOps)

Do you want to make your organization more efficient, optimize your operations, and facilitate further business growth? Like most managers, you certainly do but probably aren’t sure how. The most successful business owners turn to…
How to Build a Great B2B Sales Experience

Thought Leadership

How to Build a Great B2B Sales Experience for Your Prospects, Customers, and Reps

The B2B sales experience can vary wildly from product to product and company to company. By delivering a high-quality experience to your prospects, from first contact to post-purchase training, you can stand out among your…
The crucial role of customer experiences in boosting retention

Thought Leadership

The crucial role of customer experiences in boosting retention

In the age of the subscription economy, customer acquisition is no longer enough for SaaS companies. Customers are fickle and willing to switch to a rival if they are not happy with a product or…
Tips for Pre-sales Demos

Thought Leadership

6 Practical Tips for Pre-sales Demos in the New Virtual Norm

Virtual pre-sales is the very first stage in the customer journey, at least that’s how we see it. Unlike the sales demos of old, sales pitches are hosted online bringing numerous benefits, but also a…
Technical Training Certification

Thought Leadership

Overcoming the IT Skills Gap: Technical Training Certification

Software updates are being pushed quicker than ever before. So much so that one growing challenge for today’s companies is keeping up with a seemingly ever-changing work environment. For some employees, staying on top of…
Why personalized learning programs are a MUST for software companies

Thought Leadership

Why Personalized Learning Programs Are a MUST for Software Companies

What kind of learner are you? Some people learn through practical exercises. Others depend more on visual representations. Some like to take notes. Everyone has their own way of learning which means that generic, one-to-many…
3 reasons why hands-on training is hands-down better than passive learning

Thought Leadership

3 Reasons Why Hands-on Training Is Hands-down Better Than Passive Learning

When it comes to customer education, hands-on training should be a no-brainer for B2B SaaS companies. Also known as “experiential learning”, a hands-on experience allows trainees to learn by doing, rather than through passive experiences…
SAI Global Ensures Business As Usual & Scales Its Training Operation Following Merger

Thought Leadership

CloudShare Solves Three Training Challenges at Once for SAI Global

Sometimes, business pressures appear simultaneously from different directions, creating “the perfect storm.” Such was the case when Australia-based SAI Global, a leader in risk management services, recently acquired BWise, a leading software company providing exceptional…
How to Measure Customer Retention

Thought Leadership

How to Measure Customer Retention?

7 Metrics You Should Be Tracking Now This quote by Harley Davidson’s president, John Russel, should hang on the wall of every executive concerned with customer retention: “The more you engage with customers, the clearer…
Face to Face, At Last! The SENY Meet-Up in NY

Thought Leadership

Face to Face, At Last! The SENY Meet-Up in NY

Earlier this summer, we took advantage of the brief dip in COVID frenzy to meet in person with a terrific community of sales engineers at the SENY 3-year Anniversary Celebration in New York. Like so…