Sales enablement

The 5 Best Product Demo Platforms for 2024

The CloudShare Team

Apr 17, 2024 - 4 min read

Anyone who’s spent time selling SaaS solutions will likely tell you that being able to talk up a product is only half the battle. You also need to be able to put your money where your mouth is and show prospective customers that your software works. That’s where product demos come into the picture.

Also known as software demos or sales demos, product demos are arguably the most important tool in any B2B sales team’s arsenal. They can take a few different forms, from hands-on interactive virtual demos to simple video walkthroughs. There’s one thing every demo has in common, though — it’s only as effective as the platform used to deliver it. 

To put that another way, you need a good product demo platform to ensure your demos are effective. We’ll talk about how such a platform might look, then go over a few excellent options you might consider exploring.

Features to Look for in Product Demo Software

While you may want to prioritize certain features based on your business’s needs and the type of demo you want to deliver, you’ll generally want to look for a platform with the following features:

• Built-in support for interactivity and hands-on experiences.
• The ability to personalize and tweak demos based on a range of different categories.
• Easy integration with existing tools such as your CRM platform. 
• Scalability and flexibility. 
• Built-in workflow automation.
• Usage and behavioral analytics. 
• No-code or low-code functionality.
• Transparent pricing.

Five Tools to Enhance Your Product Demo Experience

CloudShare

Both incredibly powerful yet brilliantly simple, CloudShare allows your team to create high-impact virtual training and interactive product demos in only a few clicks. Designed for flexibility and scalability, our solution makes it easy to deliver branded, personalized demos to prospects. Better yet, built-in analytics provide your team with deep insights into customer engagement and behavior, enabling smarter decision-making across the board. 

And this is all made possible without the need for virtual infrastructure or on-site labs — our solution is entirely cloud-based.

Demodesk

Demodesk is equal parts an onboarding, coaching, and sales enablement tool. Leveraging cutting-edge artificial intelligence, the platform automatically records, transcribes, summarizes, and analyzes all customer conversations and interactions. All customer interactions are stored in a centralized location, making it significantly easier for sales teams to identify patterns, trends, and opportunities. 

Demodesk also automates scheduling and videoconferencing for customer meetings, making it easier for sales teams to set up demos, consultations and sales calls while ensuring customer inquiries are always routed to the correct people. Demodesk’s main drawback is that it does not itself offer native support for product demonstrations — though it integrates seamlessly with most platforms that do.

Storylane

Storylane allows your team to construct interactive product tours at a low cost and without requiring any coding expertise. What makes the platform unique, however, is the way it enables this. Storylane automatically captures screenshots of your application as you click through it, considerably streamlining the creation process. 

Storylane also supports interactive product demos and includes built-in collaboration features to allow multiple employees and teams to work together on a product tour. The platform is not without its limitations, however. Storylane’s interface isn’t particularly intuitive; it lacks support for live demos, with no analytics or speaker notes. 

Wistia

If instead of live product demos you want to create high-quality demo videos, Wistia can help with that.  A high quality video creation, management, hosting, and marketing platform, Wistia equips a business with everything it needs to develop and distribute branded videos for everything from advertising to onboarding. The solution also includes sophisticated video analytics functionality to help your business keep track of video demo views and interactions. 

As you may have already guessed, the primary drawback of Wistia is that it doesn’t offer any support for hands-on demos — mostly because it’s simply not designed for that use case. Still, it’s worth exploring even if you don’t plan to use it for product demos. After all, video can be an incredibly effective tool for customer outreach when applied properly.

Loom

Loom uses artificial intelligence to supercharge video creation, making it incredibly well-suited for the creation of guided video walkthroughs. Demo creation isn’t the only thing it’s good for, either. Because it’s so intuitive to use, Loom enables near-seamless communication via asynchronous video — not just between prospects and your sales team but internally as well.

What’s more, all videos created in Loom can be securely uploaded, categorized, and shared via Loom HQ, a powerful and full-featured video hosting solution.

Put Your Best Foot Forward With a Killer Demo

Your sales team is ultimately only as good as the demos they distribute, and those demos are only as good as the software used to support them. It’s therefore imperative that your organization choose carefully when looking for a product demo platform. You need to seek one that not only offers flexibility and scalability, but is also both affordable and easy to use. CloudShare fits the bill in that regard — but don’t just take our word for it. Book a demo with us today, and we’ll show you.