The more you educate your customer about your product, the higher the chances of retention.
But today’s customer is technologically-savvy and doesn’t have the time to participate in such programs. So, how do you overcome this?
Attend leading industry conferences to network with folks who have been there and done that.
Customer education conferences are an excellent way to find out what’s working in the industry and build strong relationships with your customers. You’ll also walk away with a solid strategy for surviving tough times.
Whether you’re new to the field or an experienced veteran, there’s always something to learn and implement within your customer training strategy. We’ve listed the eight best customer education events to ensure you can plan your L&D budget and cash in on the best networking opportunities in this industry.
Let’s dive in.
Training 2024 Conference & Expo: February 26-28, Orlando, Florida
The Training Conference & Expo is the premier event for anyone looking to sharpen their training and development skills. It’s been going strong for more than 45 years, and in that time, has hosted hundreds of professionals for learning, networking, and collaboration.
The conference offers attendees various information on topics such as train-the-trainer essentials, eLearning, behavioral analytics, and more.
An excellent benefit of this expo is that you can take up Certificate programs and attend the Learning Leaders Summit to stay on top of what will be discussed. Almost like a pre-game experience—which you shouldn’t miss out on.
You can expect sessions such as:
- Keynotes from Cambridge professor Jason Arday and lawyer Amy Herman
- How to Design Behavioral Change Using Experiential Learning Activities
- Transforming Learning to Performance
- How to Prepare Your Company for New Technologies
The Customer Conference: March 5, London, UK
Customer education and customer experience go hand-in-hand — so it’s more than worthwhile for anyone looking to level up their customer education strategy to attend an event like The Customer Conference.
Now in its ninth consecutive year, The Customer Conference presents itself as the gold standard for customer experience events. An industry-led conference focused on customer experience strategies, the event brings together professionals from all over the world. This year’s event will focus on how some of the world’s best customer experience leaders are dealing with the challenges of the current landscape through practical automation and personalization.
Learning Technologies: April 17-18, London, United Kingdom
Learning Technologies is the premier global conference for L&D professionals looking to stay abreast of the latest trends in technology-supported learning. This year marks the conference’s 25th anniversary, and the programme is fittingly impactful. As was the case in 2023, artificial intelligence will continue to play a significant role.
Other highlights include:
- Content design
- Personal growth
- Skills development
- Preparing for the future of learning
CEdMA Enterprise Spring Conference: April 22-24, London United Kingdom
CEdMA Enterprise, previously known as CEdMA Europe, will be hosting their Spring conference aimed at training managers and organizations. Although the full agenda is not yet published, attendees can look forward to an exciting theme: Innovations in Enterprise Training: The Future Unleashed, with topics revolving around new approaches and tools for training.
We’ll be there too, presenting about “Beyond Clicks: Futuristic Approaches to Virtual Learning Engagement” – so we hope to see you there!
CEdMA EmpowerED24: April 23-24. Atlanta, Georgia
With the theme, From Grand Plans to Everyday Solutions: From Grand Plans to Everyday Solutions, CEdMA’s empowerED24 conference will focus on the strategic and operational aspects of customer education. Led by industry leaders, the 2-day conference will include workshops aimed at equipping attendees with practical tools and insights to drive success in customer education programs.
Learning Solutions Conference & Expo: April 23-25, Orlando, Florida
Learning Solutions Conference & Expo is an invaluable event for learning professionals that brings together industry experts and innovative thinkers for three days of collaboration and education.
With over 150 educational sessions and workshops, the conference provides insight into the newest methods, technologies, solutions and practices in eLearning.
Attendees will have access to a variety of keynotes and workshops, including:
- The AI Revolution’s Impact on HR & Learning with Maurice Conti
- Influence and Inspire: A New Approach to Behavioral Dynamics in the Workplace with Tali Sharot
- Harnessing Entrepreneurial Ingenuity in Talent Development with Daymond John
Training Industry Conference & Expo: June 4-6, Raleigh, North Carolina
The Training Industry Conference & Expo (TICE) is an opportunity to network, learn, and upskill together with the learning & development community. L&D professionals can look forward to a packed schedule with 50+ sessions to choose from in multiple learning tracks. Training Industry also offers pre-conference courses and certifications aimed at equipping attendees with skills for the workplace.
TechLearn 2024 Conference: September 17-19, Austin, Texas
The TechLearn Conference brings together industry leaders, researchers, and experts from across the globe to explore the latest technologies and developments in learning. It’s the ideal event for learning and development professionals looking to see the latest advancements in workplace performance.
Highlights include:
- Adaptive Learning
- Virtual Classrooms
- AR & VR
Chief Learning Officer Symposium: October 7-9, Tucson, AZ
Now in its 20th year, the Chief Learning Officer Symposium is a gathering for chief learning officers and learning leaders. This year’s conference theme, Learning Leads the Way: A People + Business Strategy for Now & the Future, is focused on the intersection between L&D and business goals and strategy. Sessions will explore how L&D strategy and business strategy can align, the impact this can have on the organization as a whole, and how this can drive better business outcomes.
Final thoughts
After reviewing the upcoming conferences for customer education in 2024, there are opportunities galore in the training industry.
To maximize your growth potential, attend these events—and combine lessons learned from leading experts with hands-on activities and practical tips.
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