You’ve likely heard the term “sales enablement” before but probably didn’t think too much about its role in modern business and how it impacts your bottom line. Why should you care about sales enablement, and why should you invest in internal training for it?
Let’s talk about the definition of “sales enablement,” why businesses consider it so much, and what best practices exist for implementing sales enablement training into your organization’s workflow.
Sales enablement is the act of providing your sales team with the information and tools it needs to push sales and generally perform better. This process is completed by engaging the customer throughout the sales cycle.
One major step towards sales enablement is producing quality resources that are easy to understand and applicable across the entire company. Sales enablement is also:
But producing helpful resources is not the only aspect of sales enablement. Businesses also need training and development programs so that participants get the most value out of the materials. The tech industry relies heavily on sales enablement, hence the high adoption rate of technology sales training.
Why do companies put so much effort into sales enablement and spend funding on virtual training software? The answer lies in how this type of training helps a large portion of your sales team achieve its goals more effectively. The solution here is both scalable and repeatable if done right.
Through sales enablement, you can improve performance across the board for your sales and marketing staff.
Now that you’re developing a sales enablement strategy, let’s talk about some best practices to get you going on the right foot.
Don’t forget to decide how you will administer sales enablement training. One of the best ways is through a virtual IT training platform.
The success of your program hinges on the sales enablement training software you use, so why not use the one trusted by businesses of all sizes.
CloudShare offers virtual labs for almost every use case, whether it’s training, proof of concepts, or sandboxing. Our platform has everything you need to build a powerful sales enablement training environment.
Are you interested in seeing CloudShare in action? Book a demo with one of our virtual training specialists today.