Artificial Intelligence (AI) has enabled significant transformation throughout the technological landscape. But you might be wondering how can you put it to work for customer education? AI can streamline the overall education experience, provide customized experiences, and improve learning outcomes when done well.

Adopting the right customer education tools ultimately enhances customer retention by ensuring they know everything they need to know to fully utilize your platform or service.

So, let’s break down how leveraging the latest advances in AI can enhance customer education and how you can get started unlocking the latest tactics for customer education.

How is AI Used in Customer Education?

Gen AI for customer education enables advanced automation for backend administrative tasks, and for customers. Having the right customer education platform allows you to leverage AI to provide the following benefits:

• Effectiveness: Leading-edge platforms can leverage predictive analytics to anticipate customers’ needs, providing the most pertinent information to each customer. Additionally, AI-enabled platforms can evaluate customers as they go through training, making necessary adjustments on the fly. The overall result is providing customers with more effective training.
• Consistency: An AI-driven training customer education program can interact with as many customers as needed, providing the same effective, high-quality experience to each of them. Consistency helps provide repeatable results over time, helping retain customers and build lasting growth for your company.
• Accessibility: Providing onboarding and training programs for customers should be able to accommodate all customers, regardless of their location, disabilities, or any other factors that may make them unable to complete the training. AI platforms are always available to provide on-demand transcriptions of videos and text-to-speech for written materials. 

Tips for Utilizing Generative AI to Improve Customer Education

AI unlocks entirely new and potent tactics for customer education, but effectively adopting and utilizing these tactics goes beyond simply signing up for a new service. 

You’ll need to strategically integrate AI into your existing training platforms or build a new program with these tools that provide the necessary capabilities without inadvertently creating an overly complicated experience.

So, let’s break down how you can utilize generative AI for measurable, consistent customer education results.

Choose the Right Tools for Your Training

Every company has unique needs for customer education training — there is no one-size-fits-all approach. You can use a wide range of AI tools to improve your training program but don’t make the mistake of adopting all of them at once. Common AI-driven tools to consider include:

• Chatbots that provide on-demand help
• Recommendation systems that enable greater personalization
• Predictive analytics that can estimate customer outcomes and then implement changes as necessary
• Learning Management Systems (LMSs) that leverage AI at a fundamental level
• Content creation to enhance course materials and achieve better outcomes

Many of these tools overlap and intertwine, but we advise starting with the most effective tool for your use case and implementing other features as necessary.

Implement Feedback Analysis

AI platforms are unparalleled at analyzing a significant amount of data efficiently and providing high-level insights and overviews for decision-makers. Feedback analysis is one use case that capitalizes on the strengths of AI tech.

Customer behavior, direct feedback, and learning patterns can all be evaluated by AI-driven tools to better understand any friction points, bottlenecks, and areas working well. From there, you can improve course content based on AI suggestions to provide better learning outcomes.

While you could certainly handle this task manually, it would become significantly time-intensive as the company grows, and feedback might be interpreted differently every time. AI platforms consistently analyze feedback, providing insights that better reflect trends in customer behavior and feedback.

Leverage AI to Create Course Content

You’re the expert in your platform and what customers should know about it, but that doesn’t mean you must create everything from scratch. AI can be used to create course content outlines or first drafts that your teams improve, fleshing out the overall course content.

Additionally, AI tools excel at analyzing a vast amount of data and providing actionable takeaways. For example, an AI platform could evaluate customer search terms, feedback forms, and quiz results to inform new course content that improves overall results.

Remember, you still want to keep humans in the loop; otherwise, you may end up with inaccurate or unhelpful content. Treat AI systems as a tool for experts rather than as the first and last step in content creation. But don’t shy away from using it for your advantage!