When you have multiple employees working at your company, coordinating their work can prove to be a challenge. How do you ensure your sales team can communicate with your engineers on product features and improvements? How do you focus your projects toward the consumers’ needs and generate conversions effectively?
In order to drive sales, one massively successful tactic is the sales demo. You’ve probably heard the famous saying, “Show, don’t tell.”
Similarly, demonstrating your product or service live is one of the best ways to impress a prospective client.
But before we discuss sales demos, we need to talk about the overall goal of a business.
Companies turn to revenue operations (RevOps) to guide how they drive sales and profits. That is, all efforts concerning marketing and the consumer experience must work together to optimize company processes and push consistent revenue.
Successful organizations approach RevOps from several vectors:
Consider investing in RevOps if your business is failing to reach desired financial goals or if you believe disorganized data and inconsistent priorities are causing internal arguments within your company.
As mentioned, a sales demo shows a potential buyer how a product works to help push for the sale. It differs from a product demo, which helps a customer use the item after the sale finishes. So what are the best practices for sales demos?
To host a successful sales demo, the company must use RevOps to answer these important questions:
Building an effective sales demo requires the data collection, team collaboration, and market research that revenue operations enables. Make sure your company’s RevOps teams and sales demos go hand-in-hand.
Enacting a revenue operations training program should be your top priority when building a RevOps solution for your business’s financial problems. You must consider what areas your company can make meaningful changes to improve core KPIs.
If you think your products and services deserve more recognition and sales than current figures suggest, RevOps training, especially sales demo development, might be the answer.
Cloud-based virtual environments are an ideal solution for optimizing your virtual training sessions, sales demos, proof of concepts, and sandbox environments. Today’s companies are using them to captivate their audiences, collect actionable sales data, accelerate the conversion process, and to perfect the customer experience from top to bottom.
Product demos typically happen during the later stages of the sales process, after initial contact has been made with a potential customer and their needs and interests have been assessed. The purpose of a product demo is to give the potential customer a detailed, hands-on look at the product and how it can meet their specific needs. This is usually done after the salesperson has established a relationship with the customer and has a clear understanding of the customer’s needs and budget.