A software solution with even the most robust feature set and versatile compatibility won’t do you any good if your customers don’t know how to use it properly. Product training is an essential business strategy for empowering your client base with the knowledge and experience it needs to draw maximum value out of your products and services.
It’s arguably even more important than having a competitive product offering. Informing your customers exactly how your solution benefits them is the key to boosting sales, especially in today’s customer experience-focused market.
Read on to discover how customer training improves satisfaction and conversion rates and how your business can start focusing on product training today.
The content of product training courses explains your product offering, its main selling points, its feature set, and how to use it most effectively. There are two prominent use cases for product training.
Software solutions today are complicated, and it takes time to learn how to integrate features into one’s workflow. Customers must be confident they can get value from your product before putting the money down.
Customer product training, which ranges from user manuals to interactive simulations, is excellent for client onboarding and ongoing post-sale support. When done right, it results in higher customer satisfaction, stronger sales, and fewer frustrated calls to customer service.
Studies show that 68% of customers use products more after receiving training. Over half report using more features and working more independently as a result of product training.
Product training shouldn’t be exclusive to your clients, though. The same virtual labs that simulate your product to customers also apply to sales enablement. Sales members become more persuasive when they:
These lessons make sales teams more knowledgeable about your product and how to present it properly to potential customers.
On top of more knowledgeable sales staff and higher satisfaction rates amongst customers, product training provides a tangible return on investment in the form of:
Remember that product training is a supplement rather than a replacement for true customer service, so always keep agents on hand.
Whether you’re boosting sales enablement or educating potential buyers, most product training materials fall into a few distinct categories.
A product training course is more than just a passive classroom lesson. The rise of virtual training labs enables companies to create an interactive, hands-on experience for their customers, boosting knowledge retention and leaving a more lasting impression.
Your product doesn’t operate in a vacuum. Provide some context into its place in the market and how it stands out amongst the competition.
Research what your target demographic wants out of your software. How is the customer going to use your specific features? What problems does the software solve, and does it respond well to general trends in the industry?
Don’t forget to perform a competitive analysis to see what other companies in your space are doing. The sales team can then incorporate how your software stacks up against the competition in the sales pitch.
How you deliver the training is also an important consideration. For example, rather than long stretches of content, aim for microlearning, or break down the lessons into digestible chunks. This approach reduces burnout and makes picking up on the topics more manageable.
Virtual IT labs in the cloud have made product training more accessible than ever. These software programs are the best way to deliver sales demos, proofs of concept, and other product training sessions because they’re accessible and interactive.
Cloud training negates the need for physical classrooms and their associated travel costs. Customers and employees alike can access relevant materials from any location at any time, and both can learn on their own terms in a self-paced environment.
Cloud labs are comprehensive ways to learn about a product because they provide a virtual sandbox environment to deploy your software and test its features. Start building hands-on experiences for your customers and more robust sales enablement programs through virtual labs today.